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IRO – Parisian Chic

IRO - autumn/winter 2011Paris fashion is synonymous with haute couture, resonating with world-famous, big names from Dior to Givenchy. But there is also an up and coming bunch of young, accessible Paris designers, bringing streetwise fashion to the hip crowd. IRO is one of our best.

Design duo, brothers Arik and Laurent Bitton, started their careers as rock musicians in New York. Returning to their native France in 2004, they brought with them an appreciation of New York street fashion. They have managed to combine street style with Parisian chic in a way that has caught the attention of many celebrities, finally winning the ultimate seal of approval of an order directly from Kate Moss for their Kilav t-shirt.

Slouchy T shirts in luxurious materials, sexy jackets and gorgeous knits are the hallmark of the brand, and are being snapped up for their effortless casual chic. What’s not to love about Paris fashion with an affordable price tag!

If you can’t make to to Paris to browse an IRO store, look for an exciting selection of IRO designer fashion on ShopLabel, the online designer label store based in South Africa.

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