These stylish African bead bracelets are more than just a fashion statement – each bracelet is made to support an individual cause. The bracelets are an ideal way to raise funds and to show support for a cause and are the inspired idea of Relate – a South African not-for-profit social enterprise.
The idea is to create opportunities at every stage of the project. So the making of the bracelets provides income and skills training for unemployed township youth, the elderly in need of income to supplement meagre pensions or refugees struggling to make a new life for themselves. The bracelets are sold by the individual causes to raise revenue and the wearers feel a connection to the cause and know that their contribution is reaching those it’s meant for. Continue reading
Bono isn’t known for lending himself to advertising campaigns and he doesn’t usually take part in shoots without the band members of U2, but made an exception for this shoot which promotes something close to his heart. In 2005 he and his wife, Ali Hewson, started an ethical fashion label Edun, which Vuitton parent company LVMH have supported since 2009 with a 49% share in it, in their bid to promote a more sustainable fashion ethic. Continue reading
Sustainable design is at the heart of true stylish living. More and more South African designers are embracing an environmentally friendly ethic, whether it is choosing natural, renewable resources for their products, recycling post-consumer waste, or ensuring fair-trade principles in their production.
So it’s great to see that the Shift is encouraging sustainable design at all levels with their annual competition. Young designers and creative spirits between the ages of 18-35 can submit their sustainable design concepts that will address some of the challenges faced by communities across the world. Continue reading