Bono isn’t known for lending himself to advertising campaigns and he doesn’t usually take part in shoots without the band members of U2, but made an exception for this shoot which promotes something close to his heart. In 2005 he and his wife, Ali Hewson, started an ethical fashion label Edun, which Vuitton parent company LVMH have supported since 2009 with a 49% share in it, in their bid to promote a more sustainable fashion ethic. Continue reading
There are two main things you expect from a luxury safari lodge: style and a green approach to their decor. After all when the conservation of endangered animals is your primary objective, it makes sense to look at the overall environmental impact of your lodge. Energy saving measures, recycling initiatives, water conservation, growing herbs and vegetables on site are all measures that are being put in place by forward thinking safari lodges, but the style aspect is most evident in the lighting.
All important in the style, look and feel of a lodge, lighting design can create the perfect ambience, or not. Two South African safari lodges that have got it right are Mateya Safari Lodge, in the Gabbro Hills of the Madikwe Reserve, and Inverdoorn, a private game reserve in the Karoo not far from Cape Town.
What they both have in common, besides the animals, is that both have sourced their LED lighting design from Cape Town-based Candela LED. It’s good to know that LED lighting technology has evolved enough for hotels and lodges to integrate it so beautifully into their decor – exuding style and green ethos in a luxury setting.