These stylish African bead bracelets are more than just a fashion statement – each bracelet is made to support an individual cause. The bracelets are an ideal way to raise funds and to show support for a cause and are the inspired idea of Relate – a South African not-for-profit social enterprise.
The idea is to create opportunities at every stage of the project. So the making of the bracelets provides income and skills training for unemployed township youth, the elderly in need of income to supplement meagre pensions or refugees struggling to make a new life for themselves. The bracelets are sold by the individual causes to raise revenue and the wearers feel a connection to the cause and know that their contribution is reaching those it’s meant for.
Companies looking to make a difference in their local communities can also commission their own especially designed and branded bracelets to support an income-generating project. Gavin Schneider Productions, a production company in Cape Town, supports Beads for Bread in this way. Their international clients receive a welcome bag, also made in a local township project, which contains among other things this good looking bracelet with a logo bead and the signature ‘R’ relate bead to guarantee authenticity.